About us
The most powerful overall concept for the true craftsman!
About SuperCleaners RETAIL
SuperCleaners Retail has been operating since 2016 with a distinctive total concept of professional cleaning products, maintenance products and technical fluids. What once started as product development for applications in construction, industry, automotive and painting, has grown into a powerful retail concept offered exclusively within the DIY, hardware, construction, garden and professional trade sectors.
In our laboratory, all products are developed with one clear ambition: to provide maximum performance for craftsmen and do-it-yourselfers. Through targeted raw material selection and an above-average solids content, we realise products with exceptionally high efficacy. In many cases, our formulations contain up to 60 per cent active ingredients and even up to three times more active ingredients than common alternatives.
The result is a range that stands for strength, reliability and simplicity. SuperCleaners you need before, during and after the job. From degreasing and cleaning to protecting and maintaining. Over 1,000 retailers now choose SuperCleaners Retail as their regular partner, because they know that quality combined with a smart shop concept leads to maximum sales.
Our four promises
1. Professional quality without compromise
SuperCleaners stands for heavy duty performance. Each product is developed to actually get the job done. Not a marketing story, but demonstrable performance through powerful formulations. As a result, the range meets the requirements of the professional and the expectations of the do-it-yourselfer, allowing the concept to be offered both B2B and B2C.
- up to 60 per cent active raw materials
- up to three times more active ingredients than standard products
- specifically developed for professional applications
- suitable for both b2b and b2c sales
2. Compact and complete concept on 1 m2
We do not believe in redundant variants. No 13 floor cleaners, just one powerful solution. Thanks to multifunctional products, we offer a total range that fits on one square metre of shelf space. This makes the range clear for customers and ensures that as a retailer you get maximum yield from your metres.
- maximum turnover per metre
- overview for the customer
- less internal competition within the shelf
- high turnover rate
3. Customised marketing and activation
A strong product sells faster with the right activation. That is why we support every retailer with a targeted marketing and activation campaign. No standard approach, but tailor-made per shop. We focus on maximum visibility for your target group, both online and in-store, with one clear goal: more shop visits and more till sales.
- social media content, possibly in your own house style
- online advertising around the shop location
- e mail marketing to your customers
- in-store promotions, displays and pos materials
- seasonal deals and targeted promotions;
4. Selective distribution
SuperCleaners Retail is offered exclusively within selected channels such as diy, automotive, construction and professional trade. This ensures that you as a retailer remain distinctive and are not automatically competing with multiple outlets in your immediate vicinity. We give power back to the retailer and build long-term growth together.
- no mass distribution
- no direct competition in every street
- a distinctive range for your shop
6 steps to success
Stap 1 : Social media activation
We deliver customised social media posts that activate your target audience and help raise awareness of SuperCleaners products. Our marketing team thinks along with you about promotions, seasonal products and playful catch-up moments. This way, you support your sales with organic visibility, and it can be delivered completely in your house style if desired.
Stap 2 : In-store marketing and shelf optimisation
We help with in-store layout and visibility to ensure optimum shelf performance. We help think about shelf plans and present products in a way that makes sense to the customer. We support this with in-store marketing such as posters, floor stickers, wobblers, shelf strips and narrowcasting. In consultation, we can also design customised displays for seasonal products, bestsellers, promotional products and tied sales.
Stap 3 : Promotion through the supercleaners platform
Through our own channels, we actively engage in giving affiliated outlets extra attention. In doing so, we increase your shop's visibility within our network and provide additional reach to a target group that is actively looking for powerful solutions.
Stap 4 : Online advertising and google campaigns
For extra visibility, we can deploy targeted online campaigns. Here, the focus is on findability and activating your local target group. On relevant search queries, we direct traffic to your shop, converting visibility into actual shop visits.
Stap 5 : Effective email marketing
Email marketing allows us to target your existing network. Our marketing team can tailor emails in your brand's design to inform customers personally about promotions, deals and relevant products. This helps to encourage repeat purchases and strengthen customer relationships.
Stap 6 : Brand activation in shop
Our brand activation goes beyond visibility. We organise counter days and events in your shop, give product training to staff and help keep the shelf neat and logically arranged. We also support you with tying strategies so that customers pick the right combinations faster and sales increase.
Frequently asked questions
SuperCleaners Retail is designed exclusively for shops within the DIY, construction, automotive, garden and professional trade sectors.
The complete range fits on about one square metre of shelf space thanks to the compact and multifunctional nature of the products.
Yes. We offer customised support in social media, online advertising, e mail marketing, in-store promotion, shelf optimisation and product training.
The combination of professional quality with a high percentage of active ingredients, a compact concept and a comprehensive marketing and activation approach makes SuperCleaners distinctive in the market.
Feel free to contact our customer service
WhatsApp: 06 3622 0500
Call: +31 (0)85 007 0526
Mail: info@supercleaners.nl
Address: Vijfhuizenberg 46A, 4708 AL Roosendaal
*Or leave your message via our contact form.
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Locations
Here you can find the shops where our products are sold!
Points of sale
